"Leading Through the Turn" PRSA program

Elise Mitchell applies her motorcycling experiences to leadership.

I'm a member of the Public Relations Society of America, and the Phoenix Chapter holds programs and workshops throughout the year, including yesterday's "Leading Through the Turn" at KTAR-FM in Phoenix. Featured speaker was Elise Mitchell, author of a book by the same name as the program.  An accomplished strategic communications professional and business leader, she founded Mitchell Communications and grew it into one of the top 10 fastest-growing firms globally, a two-time Agency of the Year winner and an Inc. 500/5000 Fastest Growing Company. Prior to founding her agency she worked on both the agency and corporate sides of the business. She discussed, rather passionately, how to lead at your best, how to make the journey matter as much as the destination and how to reach the destinations that matter most to you. Because I was among the first 30 people to register, I received a free, signed copy of her book!