Great conversation this week at the PRSA Dayton event hosted by Steven Solomon on creating an effective crisis communication plan. One thing working in TV news taught me early on: it’s not if a crisis will happen, it’s when. The organizations that respond best are the ones that prepare before the pressure hits. A strong crisis communication plan is more than a document sitting on a shelf. It’s about trust, preparation, clear messaging, and knowing how to communicate quickly and accurately when it matters most. I appreciated the practical insights and real-world discussion on how organizations can better prepare for challenging moments and protect credibility with their audiences. Thank you to PRSA Dayton and Steven Solomon for hosting such a valuable session!





